Video Unit

Videos are a great way to tell a story, but more so to connect with your audience. You have to step out of your comfort zone sometimes and stop hiding behind the words! When telling a story visually, you have to be very careful about the footage and content that is included in your video.

Set up your shots so that you can tell a story! Sequencing the events is key in creating a great video.


There isn’t a magic formula that determines exactly how long a shot should be in your video. Most are about 3-5 seconds per clip after trimming down your video, but they could be there for minutes at a time. It all depends on what images and footage you think will attract the audience and for how long. Some directors might make their videos fast paced where there are a lot of clips within a few minutes, which requires a multiplicity of edits per minute.

Image and Sound

Image and sound are important as more information that is provided to the audience provides a clearer story.

Shot Order

The order in which you place your shots or take them is also important. 1st person and 3rd person views should be collaborated within your videos so that people watching the video feel as if they are there.

Rhythm and Pacing

When editing, understand that some scenes are written for a controlled rhythm of the cuts. The pace can sometimes be controlled by the amount of time a shot needs to be seen or cut to the tempo of the audio track. It is OK to break the rhythm in order to make it more unpredictable to the user.


This means that you should maintain a consistent story throughout your video. Each shot should transition into the next for a smooth video. Jump Cuts are exactly what you do not want because the continuity is non existent. Physical continuity refers to the content used in the production of the video. Accessories being worn by the people in the video, as well as the background setting of your video are included in this. EVERYTHING in the video is included. Technical continuity refers to smooth transitions of lighting, audio levels, or quality of the image. Spacial jump cuts is an issue that occurs when there is not a clear difference between two different clips.

Transitioning is defined as the change from one shot to another. This helps with your storyline and creates smoothness throughout the video. When considering transitioning, you have to wonder what dialogue needs to be cut, as well as sound bites. Overlapping is sometimes used when doing this. Cutting on the beat, cutting on action, mixing, fading, dissolving, wiping, and others are all different forms of transitioning that can be used in video making and editing.



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